A study of STP strategies of Chinese retail banking industry for competitive advantage
This dissertation reports on the research in how Chinese domestic banks use Segmentation, Targeting and Positioning (STP) strategy for retail banking in the context of anticipated competition after 2006 when the banking business will be fully open to foreign banks. With the full liberalization of Ch...
| Main Author: | |
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
| Published: |
2006
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| Subjects: | |
| Online Access: | https://eprints.nottingham.ac.uk/20153/ |
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