Can BT's Strategy Deliver Sustainable Competitive Advantage?
This study focuses on competitive advantage or more specifically sustained competitive advantage in the telecommunications industry. Given the past 30 years of thinking and theory there is an abundance of knowledge regarding the methodologies from which a firm may derive such an advantage, whether i...
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| Format: | Dissertation (University of Nottingham only) |
| Language: | English |
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2006
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| Online Access: | https://eprints.nottingham.ac.uk/20121/ |