Business Format Franchising - The next market entry model for Boots Retail International?

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Business Format Franchising - The next market entry model for Boots Retail International?

This dissertation is based in the field of international retailing and in particular, the value and challenges associated with employing franchising as a vehicle for international retail expansion. Its focus is on The Boots Group (TBG) and specifically its loss-making subsidiary BRI (Boots Retail In...

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Bibliographic Details
Main Author:	Powell, Andrew
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Subjects:	Business Format Franchising
Online Access:	https://eprints.nottingham.ac.uk/20115/

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