A Research on Consumer Behaviour in the Industrial Valve market and Entry Strategy for Advanced Valve Technologies

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A Research on Consumer Behaviour in the Industrial Valve market and Entry Strategy for Advanced Valve Technologies

The importance of successful innovation for the long-term performance of companies can hardly be exaggerated. Although pioneers outsell late movers in many markets, in some cases innovative late entry has produced some remarkably successful brands that outsell pioneers. The central theme of this di...

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Bibliographic Details
Main Author:	Verma, Vishal
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Subjects:	Consumer Behaviour Market Research Entry Strategy
Online Access:	https://eprints.nottingham.ac.uk/20080/

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