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THE INTERNAL AND EXTERNAL PERCEPTION GAPS OF A CORPORATE BRAND IN THE MEDIA INDUSTRY: A CASE OF A RADIO STATION IN TAIWAN

The aim of this research is to explore the brand identity and image of Philharmonic Radio Taipei (PRT) and examine whether the perception gaps exist between different stakeholder groups. Based on the literature review, it seems that there is little empirical research on internal and external percept...

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Bibliographic Details
Main Author:	Chang, Chih-Yun
Format:	Dissertation (University of Nottingham only)
Language:	English
Published:	2005
Online Access:	https://eprints.nottingham.ac.uk/20003/

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