Into the wild: challenges and opportunities for field trial methods

Field trials of experimental systems `in the wild' have developed into a standard method within HCI - testing new systems with groups of users in relatively unconstrained settings outside of the laboratory. In this paper we discuss methodological challenges in running user trials. Using a `tria...

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Main Authors: Brown, Barry, Reeves, Stuart, Sherwood, Scott
Format: Conference or Workshop Item
Published: ACM Press 2011
Online Access:https://eprints.nottingham.ac.uk/1823/
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author Brown, Barry
Reeves, Stuart
Sherwood, Scott
author_facet Brown, Barry
Reeves, Stuart
Sherwood, Scott
author_sort Brown, Barry
building Nottingham Research Data Repository
collection Online Access
description Field trials of experimental systems `in the wild' have developed into a standard method within HCI - testing new systems with groups of users in relatively unconstrained settings outside of the laboratory. In this paper we discuss methodological challenges in running user trials. Using a `trial of trials' we examined the practices of investigators and participants - documenting `demand characteristics', where users adjust their behaviour to fit the expectations of those running the trial, the interdependence of how trials are run and the result they produce, and how trial results can be dependent on the insights of a subset of trial participants. We develop three strategies that researchers can use to leverage these challenges to run better trials.
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format Conference or Workshop Item
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institution University of Nottingham Malaysia Campus
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last_indexed 2025-11-14T18:16:21Z
publishDate 2011
publisher ACM Press
recordtype eprints
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spelling nottingham-18232020-05-04T20:23:17Z https://eprints.nottingham.ac.uk/1823/ Into the wild: challenges and opportunities for field trial methods Brown, Barry Reeves, Stuart Sherwood, Scott Field trials of experimental systems `in the wild' have developed into a standard method within HCI - testing new systems with groups of users in relatively unconstrained settings outside of the laboratory. In this paper we discuss methodological challenges in running user trials. Using a `trial of trials' we examined the practices of investigators and participants - documenting `demand characteristics', where users adjust their behaviour to fit the expectations of those running the trial, the interdependence of how trials are run and the result they produce, and how trial results can be dependent on the insights of a subset of trial participants. We develop three strategies that researchers can use to leverage these challenges to run better trials. ACM Press 2011-05 Conference or Workshop Item PeerReviewed Brown, Barry, Reeves, Stuart and Sherwood, Scott (2011) Into the wild: challenges and opportunities for field trial methods. In: CHI'11 Conference on Human Factors in Computing Systems, 7-12 May 2011, Vancouver, B.C., Canada. http://dl.acm.org/citation.cfm?doid=1978942.1979185
spellingShingle Brown, Barry
Reeves, Stuart
Sherwood, Scott
Into the wild: challenges and opportunities for field trial methods
title Into the wild: challenges and opportunities for field trial methods
title_full Into the wild: challenges and opportunities for field trial methods
title_fullStr Into the wild: challenges and opportunities for field trial methods
title_full_unstemmed Into the wild: challenges and opportunities for field trial methods
title_short Into the wild: challenges and opportunities for field trial methods
title_sort into the wild: challenges and opportunities for field trial methods
url https://eprints.nottingham.ac.uk/1823/
https://eprints.nottingham.ac.uk/1823/