Optimal choice of electoral preference data

Electoral researchers are so much accustomed to analyzing the choice of the single most preferred party as the left-hand side variable of their models of electoral behavior that they often ignore revealed preference data. Drawing on random utility theory, their models predict electoral behavior at...

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Main Authors: van der Eijk, Cees, Kroh, Martin
Format: Conference or Workshop Item
Published: 2008
Subjects:
Online Access:https://eprints.nottingham.ac.uk/1256/
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author van der Eijk, Cees
Kroh, Martin
author_facet van der Eijk, Cees
Kroh, Martin
author_sort van der Eijk, Cees
building Nottingham Research Data Repository
collection Online Access
description Electoral researchers are so much accustomed to analyzing the choice of the single most preferred party as the left-hand side variable of their models of electoral behavior that they often ignore revealed preference data. Drawing on random utility theory, their models predict electoral behavior at the extensive margin of choice. Since the seminal work of Luce and others on individual choice behavior, however, many social science disciplines (consumer research, labor market research, travel demand, etc.) have extended their inventory of observed preference data with, for instance, multiple paired comparisons, complete or incomplete rankings, and multiple ratings. Eliciting (voter) preferences using these procedures and applying appropriate choice models is known to considerably increase the efficiency of estimates of causal factors in models of (electoral) behavior. In this paper, we demonstrate the efficiency gain when adding additional preference information to first preferences, up to full ranking data. We do so for multi-party systems of different sizes. We use simulation studies as well as empirical data from the 1972 German election study. Comparing the practical considerations for using ranking and single preference data results in suggestions for choice of measurement instruments in different multi-candidate and multi-party settings.
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spelling nottingham-12562020-05-04T20:27:16Z https://eprints.nottingham.ac.uk/1256/ Optimal choice of electoral preference data van der Eijk, Cees Kroh, Martin Electoral researchers are so much accustomed to analyzing the choice of the single most preferred party as the left-hand side variable of their models of electoral behavior that they often ignore revealed preference data. Drawing on random utility theory, their models predict electoral behavior at the extensive margin of choice. Since the seminal work of Luce and others on individual choice behavior, however, many social science disciplines (consumer research, labor market research, travel demand, etc.) have extended their inventory of observed preference data with, for instance, multiple paired comparisons, complete or incomplete rankings, and multiple ratings. Eliciting (voter) preferences using these procedures and applying appropriate choice models is known to considerably increase the efficiency of estimates of causal factors in models of (electoral) behavior. In this paper, we demonstrate the efficiency gain when adding additional preference information to first preferences, up to full ranking data. We do so for multi-party systems of different sizes. We use simulation studies as well as empirical data from the 1972 German election study. Comparing the practical considerations for using ranking and single preference data results in suggestions for choice of measurement instruments in different multi-candidate and multi-party settings. 2008-08 Conference or Workshop Item NonPeerReviewed van der Eijk, Cees and Kroh, Martin (2008) Optimal choice of electoral preference data. In: Annual Meeting of the American Political Science Association, 28-31 August 2008, Boston, MA, USA. (Unpublished) survey; survey questions; election survey; election study; party preference; choice behaviour; choice models; statistical power; efficiency of statistical estimates; simulation data; random utility theory; single preferences; multiple preferences
spellingShingle survey; survey questions; election survey; election study; party preference; choice behaviour; choice models; statistical power; efficiency of statistical estimates; simulation data; random utility theory; single preferences; multiple preferences
van der Eijk, Cees
Kroh, Martin
Optimal choice of electoral preference data
title Optimal choice of electoral preference data
title_full Optimal choice of electoral preference data
title_fullStr Optimal choice of electoral preference data
title_full_unstemmed Optimal choice of electoral preference data
title_short Optimal choice of electoral preference data
title_sort optimal choice of electoral preference data
topic survey; survey questions; election survey; election study; party preference; choice behaviour; choice models; statistical power; efficiency of statistical estimates; simulation data; random utility theory; single preferences; multiple preferences
url https://eprints.nottingham.ac.uk/1256/