Marketing-entrepreneurship interface in small and medium size enterprises: the case of Singapore

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Marketing-entrepreneurship interface in small and medium size enterprises: the case of Singapore

Marketing and entrepreneurship may be described as being both sides of the same coin. Both are different and yet similar. While their focus may differ, both need to co-exist in a firm as they complement and overlap each other. However, the extent of the overlap will depend on contextual issues such...

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Bibliographic Details
Main Author:	Foo, Hee Luan
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2004
Online Access:	https://eprints.nottingham.ac.uk/12506/

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