A study of the influence of individual-level cultural value orientation on the formation of service quality expectations

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A study of the influence of individual-level cultural value orientation on the formation of service quality expectations

The service industry accounts for an ever-growing share of the global economy, and service aspects have become increasingly important for all goods. Since service expectations play a key role in the quality perceptions that consumers ultimately develop, it is important for service marketers to under...

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Bibliographic Details
Main Author:	Reid, Veronica
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2011
Subjects:	Service quality culture individual-level cultural value orientation expectations
Online Access:	https://eprints.nottingham.ac.uk/12008/

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