The role of usability, usefulness and frame in persuasive health communication

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The role of usability, usefulness and frame in persuasive health communication

Background: A large proportion of ill-health is preventable (Signorelli 1993). A goal for health promoters is to provide information about health risks with the aim of persuading individuals to modify their behaviour. Previous research suggests that the readability of many health promotion materials...

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Bibliographic Details
Main Author:	Leaviss, Joanna
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2010
Subjects:	health promotion health communication health information
Online Access:	https://eprints.nottingham.ac.uk/11986/

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