Affect and the role of client sophistication on satisfaction judgments within business-to-business professional services

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Affect and the role of client sophistication on satisfaction judgments within business-to-business professional services

Evidence which demonstrates a link between the affective dimension and satisfaction in a tangible product based context is well documented. However, when placed in a credence service context the role of Affect becomes more complex insofar as research suggests that consumers will partly use their aff...

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Bibliographic Details
Main Author:	Garry, Anthony Joseph
Format:	Thesis (University of Nottingham only)
Language:	English English
Published:	2008
Subjects:	Affect customer satisfaction
Online Access:	https://eprints.nottingham.ac.uk/11380/

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