A longitudinal study of the use of rhetorical figures and communicative and stylistic strategies in advertising slogans

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A longitudinal study of the use of rhetorical figures and communicative and stylistic strategies in advertising slogans

This study attempts to analyse developments in the use of rhetorical figures and persuasive strategies in advertising slogans selected from the late 1800s till the beginning of the 21st century. Research has discovered that the use of rhetorical figures, specifically schemes and tropes, in advertisi...

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Bibliographic Details
Main Author:	Christopher, Anne A.
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2009
Subjects:	rhetoric advertising slogans
Online Access:	https://eprints.nottingham.ac.uk/11369/

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