Negativity and information in campaign advertising

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Negativity and information in campaign advertising

In many democracies election campaign advertising is an important form of communication between parties and candidates and voters. There is however an uncomfortable tension between what campaigns should achieve (according to democratic theories) and what they are like in reality. In Taiwan, politica...

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Bibliographic Details
Main Author:	Sullivan, Jonathan
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2010
Subjects:	taiwan politics political advertising attack ads negative advertising
Online Access:	https://eprints.nottingham.ac.uk/11138/

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