The adoption of web based marketing in the travel and tourism industry: an empirical investigation in Egypt

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The adoption of web based marketing in the travel and tourism industry: an empirical investigation in Egypt

The main objective of this research is to increase academic understanding as well as provide managerial implications in relation to the determinants of the levels of web adoption for marketing purposes by small and medium sized enterprises (SMEs) in Egypt. Web adoption is specifically defined in thi...

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Bibliographic Details
Main Author:	Hussein, Rania
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2010
Online Access:	https://eprints.nottingham.ac.uk/11125/

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