An interpersonal approach to modelling business-to-business relationship quality

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An interpersonal approach to modelling business-to-business relationship quality

In the last two decades, we have been watching a dramatic change in the nature of buyer-seller relationships. Relationship quality (RQ) is nowadays seen as the source of superior performance and competitive advantage, rather than service quality and/or customer satisfaction. As firms move towards cl...

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Bibliographic Details
Main Author:	Vieira, Armando Luis
Format:	Thesis (University of Nottingham only)
Language:	English
Published:	2008
Subjects:	Business-to-Business Relationship Marketing Relationship Quality
Online Access:	https://eprints.nottingham.ac.uk/10527/

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