A Study On Influence Of Branding On Consumer Purchasing Behaviour

The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics.

Bibliographic Details
Main Author:	Kishore, T
Format:	Thesis
Published:	2006
Subjects:	HD61 Risk in industry. Risk management
Online Access:	http://shdl.mmu.edu.my/994/

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