A Study On Influence Of Branding On Consumer Purchasing Behaviour
The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics.
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| Format: | Thesis |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/994/ |
| _version_ | 1848789680060891136 |
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| author | Kishore, T |
| author_facet | Kishore, T |
| author_sort | Kishore, T |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics. |
| first_indexed | 2025-11-14T18:00:34Z |
| format | Thesis |
| id | mmu-994 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:34Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-9942010-07-15T01:10:33Z http://shdl.mmu.edu.my/994/ A Study On Influence Of Branding On Consumer Purchasing Behaviour Kishore, T HD61 Risk in industry. Risk management The main focus of this research was placed upon the study of correlation between brands and demographics, i.e how important the brand in terms of influence for people of different age demographics. 2006-01 Thesis NonPeerReviewed Kishore, T (2006) A Study On Influence Of Branding On Consumer Purchasing Behaviour. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD61 Risk in industry. Risk management Kishore, T A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title | A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_full | A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_fullStr | A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_full_unstemmed | A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_short | A Study On Influence Of Branding On Consumer Purchasing Behaviour |
| title_sort | study on influence of branding on consumer purchasing behaviour |
| topic | HD61 Risk in industry. Risk management |
| url | http://shdl.mmu.edu.my/994/ http://shdl.mmu.edu.my/994/ |