A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century

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A Case Study On Nestle : The World's Dominant Food And Beverage Company - Facing Up To The Challenges In The 21st Century

Since its establishment in 1866 by Swiss-German pharmacist Henri Nestle, Nestle had grown largely by mergers and acquisitions into the world's leading food and beverage company. Based on the identified strengths, weaknesses, opportunities and treats, a set of strategies was formulated and compa...

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Bibliographic Details
Main Author:	Mohd Nasir, Nik Naharudin
Format:	Thesis
Published:	2005
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/986/

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