A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia

The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.

Bibliographic Details
Main Author:	Bin, Wu
Format:	Thesis
Published:	2005
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/985/

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