A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/985/ |
| _version_ | 1848789677304184832 |
|---|---|
| author | Bin, Wu |
| author_facet | Bin, Wu |
| author_sort | Bin, Wu |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia. |
| first_indexed | 2025-11-14T18:00:31Z |
| format | Thesis |
| id | mmu-985 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T18:00:31Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-9852010-07-15T01:28:23Z http://shdl.mmu.edu.my/985/ A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia Bin, Wu HF5410-5417.5 Marketing. Distribution of products The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia. 2005-04 Thesis NonPeerReviewed Bin, Wu (2005) A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Bin, Wu A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
| title | A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
| title_full | A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
| title_fullStr | A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
| title_full_unstemmed | A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
| title_short | A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia |
| title_sort | study of cross-cultural consumer values, needs and purchase behavior in china and malaysia |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/985/ http://shdl.mmu.edu.my/985/ |