A Study Of Cross-Cultural Consumer Values, Needs And Purchase Behavior In China And Malaysia
The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia.
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| Format: | Thesis |
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2005
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| Online Access: | http://shdl.mmu.edu.my/985/ |
| Summary: | The research under consideration will be to examine the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, namely China and Malaysia. |
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