Maximizing Credit Card Customer Value

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Maximizing Credit Card Customer Value

The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction...

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Bibliographic Details
Main Author:	Ho, Wen Kuan
Format:	Thesis
Published:	2005
Subjects:	HG1710 Electronic Funds Transfers
Online Access:	http://shdl.mmu.edu.my/935/

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