Maximizing Credit Card Customer Value
The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction...
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| Format: | Thesis |
| Published: |
2005
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| Online Access: | http://shdl.mmu.edu.my/935/ |
| _version_ | 1848789641220587520 |
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| author | Ho, Wen Kuan |
| author_facet | Ho, Wen Kuan |
| author_sort | Ho, Wen Kuan |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction and in turn, the influences of customer satisfaction towards card usage and word-of-mouth in terms of the perspective of credit cardholder. |
| first_indexed | 2025-11-14T17:59:57Z |
| format | Thesis |
| id | mmu-935 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:57Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-9352010-07-14T02:30:31Z http://shdl.mmu.edu.my/935/ Maximizing Credit Card Customer Value Ho, Wen Kuan HG1710 Electronic Funds Transfers The present study present an empirical investigation of an integrated framework of customer value, customer satisfaction and behavioural outcomes by identifying the key dimensions of the credit cardholder's value, examining effects and the co-relation of customer value on customer satisfaction and in turn, the influences of customer satisfaction towards card usage and word-of-mouth in terms of the perspective of credit cardholder. 2005-12 Thesis NonPeerReviewed Ho, Wen Kuan (2005) Maximizing Credit Card Customer Value. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HG1710 Electronic Funds Transfers Ho, Wen Kuan Maximizing Credit Card Customer Value |
| title | Maximizing Credit Card Customer Value |
| title_full | Maximizing Credit Card Customer Value |
| title_fullStr | Maximizing Credit Card Customer Value |
| title_full_unstemmed | Maximizing Credit Card Customer Value |
| title_short | Maximizing Credit Card Customer Value |
| title_sort | maximizing credit card customer value |
| topic | HG1710 Electronic Funds Transfers |
| url | http://shdl.mmu.edu.my/935/ http://shdl.mmu.edu.my/935/ |