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Brand Loyalty : Study On Malaysian Female Perspective

This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Cus...

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Bibliographic Details
Main Author:	Chong, Lydia Li Ting
Format:	Thesis
Published:	2006
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/917/

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