Brand Loyalty : Study On Malaysian Female Perspective
This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Cus...
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| Format: | Thesis |
| Published: |
2006
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/917/ |
| _version_ | 1848789636538695680 |
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| author | Chong, Lydia Li Ting |
| author_facet | Chong, Lydia Li Ting |
| author_sort | Chong, Lydia Li Ting |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Customer Relationship Management is to study and understand the customer's needs and wants. |
| first_indexed | 2025-11-14T17:59:52Z |
| format | Thesis |
| id | mmu-917 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:52Z |
| publishDate | 2006 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-9172010-07-13T03:28:49Z http://shdl.mmu.edu.my/917/ Brand Loyalty : Study On Malaysian Female Perspective Chong, Lydia Li Ting HF5410-5417.5 Marketing. Distribution of products This study is to focus on the Malaysian Females and a detail study on the three selected states that are Johor, Sarawak and Selangor. The study found that there are differences in the selection of a brand name. The level of satisfaction will affect the loyalty of the female customers and through Customer Relationship Management is to study and understand the customer's needs and wants. 2006-01 Thesis NonPeerReviewed Chong, Lydia Li Ting (2006) Brand Loyalty : Study On Malaysian Female Perspective. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Chong, Lydia Li Ting Brand Loyalty : Study On Malaysian Female Perspective |
| title | Brand Loyalty : Study On Malaysian Female Perspective |
| title_full | Brand Loyalty : Study On Malaysian Female Perspective |
| title_fullStr | Brand Loyalty : Study On Malaysian Female Perspective |
| title_full_unstemmed | Brand Loyalty : Study On Malaysian Female Perspective |
| title_short | Brand Loyalty : Study On Malaysian Female Perspective |
| title_sort | brand loyalty : study on malaysian female perspective |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/917/ http://shdl.mmu.edu.my/917/ |