Case Study : The Marketing Strategy For China UNICOM
This paper takes a fresh, in depth look at China Unicom and the issues it face and provide insight into the future shape of China Unicom marketing strategy.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/893/ |
| _version_ | 1848789630883725312 |
|---|---|
| author | Xu, Qing Wei |
| author_facet | Xu, Qing Wei |
| author_sort | Xu, Qing Wei |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This paper takes a fresh, in depth look at China Unicom and the issues it face and provide insight into the future shape of China Unicom marketing strategy. |
| first_indexed | 2025-11-14T17:59:47Z |
| format | Thesis |
| id | mmu-893 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:47Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-8932010-07-07T07:37:33Z http://shdl.mmu.edu.my/893/ Case Study : The Marketing Strategy For China UNICOM Xu, Qing Wei HF5410-5417.5 Marketing. Distribution of products This paper takes a fresh, in depth look at China Unicom and the issues it face and provide insight into the future shape of China Unicom marketing strategy. 2005-10 Thesis NonPeerReviewed Xu, Qing Wei (2005) Case Study : The Marketing Strategy For China UNICOM. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Xu, Qing Wei Case Study : The Marketing Strategy For China UNICOM |
| title | Case Study : The Marketing Strategy For China UNICOM |
| title_full | Case Study : The Marketing Strategy For China UNICOM |
| title_fullStr | Case Study : The Marketing Strategy For China UNICOM |
| title_full_unstemmed | Case Study : The Marketing Strategy For China UNICOM |
| title_short | Case Study : The Marketing Strategy For China UNICOM |
| title_sort | case study : the marketing strategy for china unicom |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/893/ http://shdl.mmu.edu.my/893/ |