The Role Of Integrated Marketing Communication In Malaysian Insurance Industry

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The Role Of Integrated Marketing Communication In Malaysian Insurance Industry

The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry.

Bibliographic Details
Main Author:	Lee, Pei Nie
Format:	Thesis
Published:	2005
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/877/

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