The Role Of Integrated Marketing Communication In Malaysian Insurance Industry
The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/877/ |
| _version_ | 1848789626585612288 |
|---|---|
| author | Lee, Pei Nie |
| author_facet | Lee, Pei Nie |
| author_sort | Lee, Pei Nie |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry. |
| first_indexed | 2025-11-14T17:59:43Z |
| format | Thesis |
| id | mmu-877 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:43Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-8772010-07-07T08:54:02Z http://shdl.mmu.edu.my/877/ The Role Of Integrated Marketing Communication In Malaysian Insurance Industry Lee, Pei Nie HF5410-5417.5 Marketing. Distribution of products The purpose of this thesis is to gain a better understanding of Integrated Marketing Communication in the Malaysian insurance industry. 2005-11 Thesis NonPeerReviewed Lee, Pei Nie (2005) The Role Of Integrated Marketing Communication In Malaysian Insurance Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Lee, Pei Nie The Role Of Integrated Marketing Communication In Malaysian Insurance Industry |
| title | The Role Of Integrated Marketing Communication In Malaysian Insurance Industry |
| title_full | The Role Of Integrated Marketing Communication In Malaysian Insurance Industry |
| title_fullStr | The Role Of Integrated Marketing Communication In Malaysian Insurance Industry |
| title_full_unstemmed | The Role Of Integrated Marketing Communication In Malaysian Insurance Industry |
| title_short | The Role Of Integrated Marketing Communication In Malaysian Insurance Industry |
| title_sort | role of integrated marketing communication in malaysian insurance industry |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/877/ http://shdl.mmu.edu.my/877/ |