Case Analysis Of Wal-Mart Stores In China
Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/846/ |
| _version_ | 1848789618217975808 |
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| author | Yao, Shu Ping |
| author_facet | Yao, Shu Ping |
| author_sort | Yao, Shu Ping |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market. |
| first_indexed | 2025-11-14T17:59:35Z |
| format | Thesis |
| id | mmu-846 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:35Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-8462010-07-06T04:15:27Z http://shdl.mmu.edu.my/846/ Case Analysis Of Wal-Mart Stores In China Yao, Shu Ping HF5410-5417.5 Marketing. Distribution of products Wal-Mart, the world's largest retailer entered into China market in 1996. To improve its current situation, in this research we do PEST, SWOT analysis and develop mission and vision for Wal-Mart and give suggestions and develop strategies for Wal-Mart's future development in China market. 2005-09 Thesis NonPeerReviewed Yao, Shu Ping (2005) Case Analysis Of Wal-Mart Stores In China. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Yao, Shu Ping Case Analysis Of Wal-Mart Stores In China |
| title | Case Analysis Of Wal-Mart Stores In China |
| title_full | Case Analysis Of Wal-Mart Stores In China |
| title_fullStr | Case Analysis Of Wal-Mart Stores In China |
| title_full_unstemmed | Case Analysis Of Wal-Mart Stores In China |
| title_short | Case Analysis Of Wal-Mart Stores In China |
| title_sort | case analysis of wal-mart stores in china |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/846/ http://shdl.mmu.edu.my/846/ |