Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)

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Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)

The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that.

Bibliographic Details
Main Author:	Ajham Al-Shahri, Amal Ahmed
Format:	Thesis
Published:	2005
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/838/

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