Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL)
The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2005
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/838/ |
| _version_ | 1848789616100900864 |
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| author | Ajham Al-Shahri, Amal Ahmed |
| author_facet | Ajham Al-Shahri, Amal Ahmed |
| author_sort | Ajham Al-Shahri, Amal Ahmed |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that. |
| first_indexed | 2025-11-14T17:59:33Z |
| format | Thesis |
| id | mmu-838 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:33Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-8382010-07-06T06:30:43Z http://shdl.mmu.edu.my/838/ Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) Ajham Al-Shahri, Amal Ahmed HF5410-5417.5 Marketing. Distribution of products The study is inspired by many theoretical viewpoints covering various related topics of CRM strategy. Omantel Group is chosen as a qualitative case and it was chosen as a field study to find out whether Omantel Group is applying any CRM strategy or thinking of that. 2005-10 Thesis NonPeerReviewed Ajham Al-Shahri, Amal Ahmed (2005) Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL). Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Ajham Al-Shahri, Amal Ahmed Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) |
| title | Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) |
| title_full | Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) |
| title_fullStr | Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) |
| title_full_unstemmed | Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) |
| title_short | Strategic Framework For Customer Relationship Management (CRM) Implementation By Oman Telecommunication Company (OMANTEL) |
| title_sort | strategic framework for customer relationship management (crm) implementation by oman telecommunication company (omantel) |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/838/ http://shdl.mmu.edu.my/838/ |