Proton Holdings : A Case Study

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Proton Holdings : A Case Study

The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive.

Bibliographic Details
Main Author:	Abdullah, Elena Chiang
Format:	Thesis
Published:	2005
Subjects:	LB2361 Curriculum
Online Access:	http://shdl.mmu.edu.my/837/

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