Proton Holdings : A Case Study
The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive.
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| Format: | Thesis |
| Published: |
2005
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| Online Access: | http://shdl.mmu.edu.my/837/ |
| _version_ | 1848789615867068416 |
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| author | Abdullah, Elena Chiang |
| author_facet | Abdullah, Elena Chiang |
| author_sort | Abdullah, Elena Chiang |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive. |
| first_indexed | 2025-11-14T17:59:33Z |
| format | Thesis |
| id | mmu-837 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:33Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-8372010-07-06T06:31:12Z http://shdl.mmu.edu.my/837/ Proton Holdings : A Case Study Abdullah, Elena Chiang LB2361 Curriculum The study was an overall analysis of the company, its performance, the challenges and the effectiveness of the actions that has been taken. The study also proposes strategies and an action plan based on a detailed strategic analysis of Proton to enable the company to remain competitive. 2005-10 Thesis NonPeerReviewed Abdullah, Elena Chiang (2005) Proton Holdings : A Case Study. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | LB2361 Curriculum Abdullah, Elena Chiang Proton Holdings : A Case Study |
| title | Proton Holdings : A Case Study |
| title_full | Proton Holdings : A Case Study |
| title_fullStr | Proton Holdings : A Case Study |
| title_full_unstemmed | Proton Holdings : A Case Study |
| title_short | Proton Holdings : A Case Study |
| title_sort | proton holdings : a case study |
| topic | LB2361 Curriculum |
| url | http://shdl.mmu.edu.my/837/ http://shdl.mmu.edu.my/837/ |