Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors
In this research project, a study on the affiliate marketing practices in e-commerce in Malaysia is done - the research emphasizes on the issues of how to determine whether the affiliate program is practised in the business and which group of business would apply this approach. There will be also be...
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| Format: | Thesis |
| Published: |
2005
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| Online Access: | http://shdl.mmu.edu.my/831/ |
| _version_ | 1848789614118043648 |
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| author | Tan, Mei Woon |
| author_facet | Tan, Mei Woon |
| author_sort | Tan, Mei Woon |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | In this research project, a study on the affiliate marketing practices in e-commerce in Malaysia is done - the research emphasizes on the issues of how to determine whether the affiliate program is practised in the business and which group of business would apply this approach. There will be also be dircetion for the reader to focus on the content and develop the right affiliate model for the type of business. |
| first_indexed | 2025-11-14T17:59:31Z |
| format | Thesis |
| id | mmu-831 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:31Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-8312010-07-05T06:55:58Z http://shdl.mmu.edu.my/831/ Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors Tan, Mei Woon HF5546-5548.6 Office management In this research project, a study on the affiliate marketing practices in e-commerce in Malaysia is done - the research emphasizes on the issues of how to determine whether the affiliate program is practised in the business and which group of business would apply this approach. There will be also be dircetion for the reader to focus on the content and develop the right affiliate model for the type of business. 2005-12 Thesis NonPeerReviewed Tan, Mei Woon (2005) Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5546-5548.6 Office management Tan, Mei Woon Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors |
| title | Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors |
| title_full | Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors |
| title_fullStr | Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors |
| title_full_unstemmed | Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors |
| title_short | Affiliate Marketing In E-Commerce - A Comparative Study In The Retail And Telecommunication Sectors |
| title_sort | affiliate marketing in e-commerce - a comparative study in the retail and telecommunication sectors |
| topic | HF5546-5548.6 Office management |
| url | http://shdl.mmu.edu.my/831/ http://shdl.mmu.edu.my/831/ |