Case Study: FIRM Capabilities In Borders Group Inc

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Case Study: FIRM Capabilities In Borders Group Inc

This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and...

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Bibliographic Details
Main Author:	Goh, Hun Seng
Format:	Thesis
Published:	2005
Subjects:	Z004 Books. Writing. Paleography
Online Access:	http://shdl.mmu.edu.my/819/

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