Case Study: FIRM Capabilities In Borders Group Inc
This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and...
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| Format: | Thesis |
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2005
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| Online Access: | http://shdl.mmu.edu.my/819/ |
| _version_ | 1848789610682908672 |
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| author | Goh, Hun Seng |
| author_facet | Goh, Hun Seng |
| author_sort | Goh, Hun Seng |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and inventory processes are thoroughly discussed as how Bordersatisfied customers from here. |
| first_indexed | 2025-11-14T17:59:28Z |
| format | Thesis |
| id | mmu-819 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:28Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-8192010-07-05T03:44:30Z http://shdl.mmu.edu.my/819/ Case Study: FIRM Capabilities In Borders Group Inc Goh, Hun Seng Z004 Books. Writing. Paleography This case study covers book retailing business of Borders Group Inc. The study shows difference of Borders as superstore's operation in suburban with independent stores' operation in central business districts. Borders Bookstores is perceived as customer based bookstores. The purchase and inventory processes are thoroughly discussed as how Bordersatisfied customers from here. 2005-08 Thesis NonPeerReviewed Goh, Hun Seng (2005) Case Study: FIRM Capabilities In Borders Group Inc. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | Z004 Books. Writing. Paleography Goh, Hun Seng Case Study: FIRM Capabilities In Borders Group Inc |
| title | Case Study: FIRM Capabilities In Borders Group Inc |
| title_full | Case Study: FIRM Capabilities In Borders Group Inc |
| title_fullStr | Case Study: FIRM Capabilities In Borders Group Inc |
| title_full_unstemmed | Case Study: FIRM Capabilities In Borders Group Inc |
| title_short | Case Study: FIRM Capabilities In Borders Group Inc |
| title_sort | case study: firm capabilities in borders group inc |
| topic | Z004 Books. Writing. Paleography |
| url | http://shdl.mmu.edu.my/819/ http://shdl.mmu.edu.my/819/ |