McDonald's: Internationalisation VS Globalization - The Marketing Mix

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McDonald's: Internationalisation VS Globalization - The Marketing Mix

The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.

Bibliographic Details
Main Author:	Hussain, Shuhaila
Format:	Thesis
Published:	2004
Subjects:	HD61 Risk in industry. Risk management
Online Access:	http://shdl.mmu.edu.my/790/

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