McDonald's: Internationalisation VS Globalization - The Marketing Mix
The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2004
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| Subjects: | |
| Online Access: | http://shdl.mmu.edu.my/790/ |
| _version_ | 1848789602219851776 |
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| author | Hussain, Shuhaila |
| author_facet | Hussain, Shuhaila |
| author_sort | Hussain, Shuhaila |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets. |
| first_indexed | 2025-11-14T17:59:20Z |
| format | Thesis |
| id | mmu-790 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:20Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-7902010-07-02T04:18:43Z http://shdl.mmu.edu.my/790/ McDonald's: Internationalisation VS Globalization - The Marketing Mix Hussain, Shuhaila HD61 Risk in industry. Risk management The case will focuses on the marketing mix of McDonald's. Using the strategical and tactical models, the case will analyze how McDonald's formulate their marketing mix strategy in order to adapt with internationalization elements according to fast food markets. 2004-10 Thesis NonPeerReviewed Hussain, Shuhaila (2004) McDonald's: Internationalisation VS Globalization - The Marketing Mix. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD61 Risk in industry. Risk management Hussain, Shuhaila McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title | McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_full | McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_fullStr | McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_full_unstemmed | McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_short | McDonald's: Internationalisation VS Globalization - The Marketing Mix |
| title_sort | mcdonald's: internationalisation vs globalization - the marketing mix |
| topic | HD61 Risk in industry. Risk management |
| url | http://shdl.mmu.edu.my/790/ http://shdl.mmu.edu.my/790/ |