Internet Branding In Malaysia
An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country.
| Main Author: | |
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| Format: | Thesis |
| Published: |
2004
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| Online Access: | http://shdl.mmu.edu.my/770/ |
| _version_ | 1848789596945514496 |
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| author | Yann, Wong Hur |
| author_facet | Yann, Wong Hur |
| author_sort | Yann, Wong Hur |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country. |
| first_indexed | 2025-11-14T17:59:14Z |
| format | Thesis |
| id | mmu-770 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:14Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-7702010-07-05T02:20:06Z http://shdl.mmu.edu.my/770/ Internet Branding In Malaysia Yann, Wong Hur HD61 Risk in industry. Risk management An exploratory study on Internet branding landscape in an emerging market like Malaysia, this paper presents empirical evidence of the development of Internet brands in Malaysia, as well as the online consumers' perceptions and attitudes in the country. 2004-08 Thesis NonPeerReviewed Yann, Wong Hur (2004) Internet Branding In Malaysia. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HD61 Risk in industry. Risk management Yann, Wong Hur Internet Branding In Malaysia |
| title | Internet Branding In Malaysia |
| title_full | Internet Branding In Malaysia |
| title_fullStr | Internet Branding In Malaysia |
| title_full_unstemmed | Internet Branding In Malaysia |
| title_short | Internet Branding In Malaysia |
| title_sort | internet branding in malaysia |
| topic | HD61 Risk in industry. Risk management |
| url | http://shdl.mmu.edu.my/770/ http://shdl.mmu.edu.my/770/ |