The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy

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The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy

In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on t...

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Bibliographic Details
Main Author:	Raslan, Umi Kalsoom
Format:	Thesis
Published:	2005
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/765/

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