The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy
In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on t...
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| Format: | Thesis |
| Published: |
2005
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| Online Access: | http://shdl.mmu.edu.my/765/ |
| _version_ | 1848789595515256832 |
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| author | Raslan, Umi Kalsoom |
| author_facet | Raslan, Umi Kalsoom |
| author_sort | Raslan, Umi Kalsoom |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on these drastic changes of the business world, CRM also would also forced to change to another approach. |
| first_indexed | 2025-11-14T17:59:13Z |
| format | Thesis |
| id | mmu-765 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:13Z |
| publishDate | 2005 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-7652010-07-05T02:50:37Z http://shdl.mmu.edu.my/765/ The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy Raslan, Umi Kalsoom HF5410-5417.5 Marketing. Distribution of products In order to introduce the product or services they need the promotion and also the customer service center. The main factor is to go close to customer and know what they want and what they need. CRM practiced by face-to-face approach, call center and more towards personal contact. However based on these drastic changes of the business world, CRM also would also forced to change to another approach. 2005-02 Thesis NonPeerReviewed Raslan, Umi Kalsoom (2005) The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Raslan, Umi Kalsoom The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy |
| title | The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy |
| title_full | The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy |
| title_fullStr | The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy |
| title_full_unstemmed | The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy |
| title_short | The Impact Of Customer Relatonship Management (CRM) Towards E-Business Strategy |
| title_sort | impact of customer relatonship management (crm) towards e-business strategy |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/765/ http://shdl.mmu.edu.my/765/ |