Determinants Of Customer Satisfaction

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Determinants Of Customer Satisfaction

Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understandin...

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Bibliographic Details
Main Author:	Narayanan, Satya
Format:	Thesis
Published:	2004
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/764/

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