Determinants Of Customer Satisfaction
Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understandin...
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| Format: | Thesis |
| Published: |
2004
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| Online Access: | http://shdl.mmu.edu.my/764/ |
| _version_ | 1848789595253112832 |
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| author | Narayanan, Satya |
| author_facet | Narayanan, Satya |
| author_sort | Narayanan, Satya |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understanding of the various attributes that has strongest relationship in driving the overall customer satisfaction measurements. |
| first_indexed | 2025-11-14T17:59:13Z |
| format | Thesis |
| id | mmu-764 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:13Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-7642010-07-05T02:53:43Z http://shdl.mmu.edu.my/764/ Determinants Of Customer Satisfaction Narayanan, Satya HF5410-5417.5 Marketing. Distribution of products Although various studies undertaken to understand customer satisfaction and loyalty and the extend on how it has influence towards profits, there has not been much studies to understand the attributes that impacts the customer satisfaction. This is an explorative research in further the understanding of the various attributes that has strongest relationship in driving the overall customer satisfaction measurements. 2004 Thesis NonPeerReviewed Narayanan, Satya (2004) Determinants Of Customer Satisfaction. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HF5410-5417.5 Marketing. Distribution of products Narayanan, Satya Determinants Of Customer Satisfaction |
| title | Determinants Of Customer Satisfaction |
| title_full | Determinants Of Customer Satisfaction |
| title_fullStr | Determinants Of Customer Satisfaction |
| title_full_unstemmed | Determinants Of Customer Satisfaction |
| title_short | Determinants Of Customer Satisfaction |
| title_sort | determinants of customer satisfaction |
| topic | HF5410-5417.5 Marketing. Distribution of products |
| url | http://shdl.mmu.edu.my/764/ http://shdl.mmu.edu.my/764/ |