Case Study On Toyota Motor Corporation

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Case Study On Toyota Motor Corporation

This case study is intended to study comprehensively about the success of Toyota Motor Corporation (TMC), the second largest automaker in the world after General Motors Corporation (GM). In this paper also, through careful and systematic approach has identified a number of key strategic approaches t...

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Bibliographic Details
Main Author:	Masthan Ghani, Seeni Mohamed
Format:	Thesis
Published:	2004
Subjects:	TL Motor vehicles. Aeronautics. Astronautics
Online Access:	http://shdl.mmu.edu.my/762/

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