Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model

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Customer Satisfaction In The Malaysian Mobile Industry. A Study Using Servqual Model

This thesis deals with measurement of customer satisfaction in Mlaaysian mobile communication industry. The ability of mobile operators to focus on achieving customer satisfaction has proven to be on eof the most competitive issues toward the end of the 20th century. In this study, attention is paid...

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Bibliographic Details
Main Author:	Karuppiah, Nermala
Format:	Thesis
Published:	2000
Subjects:	HF5410-5417.5 Marketing. Distribution of products
Online Access:	http://shdl.mmu.edu.my/761/

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