Air Asia: Challenges In A Booming Budget Airline Industry

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Air Asia: Challenges In A Booming Budget Airline Industry

The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they m...

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Bibliographic Details
Main Author:	Sauffee Afandi, Aizan Suhaira
Format:	Thesis
Published:	2004
Subjects:	HE Transportation and Communications
Online Access:	http://shdl.mmu.edu.my/758/

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