Air Asia: Challenges In A Booming Budget Airline Industry
The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they m...
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| Format: | Thesis |
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2004
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| Online Access: | http://shdl.mmu.edu.my/758/ |