Air Asia: Challenges In A Booming Budget Airline Industry
The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they m...
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| Format: | Thesis |
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2004
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| Online Access: | http://shdl.mmu.edu.my/758/ |
| _version_ | 1848789593482067968 |
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| author | Sauffee Afandi, Aizan Suhaira |
| author_facet | Sauffee Afandi, Aizan Suhaira |
| author_sort | Sauffee Afandi, Aizan Suhaira |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they may impact the players and the customers; To analyze AirAsia's potential in this increasingly competitive and potentially crowded industry; To recommend strategies that may help Air Asia maintain and increase its lead in the industry. |
| first_indexed | 2025-11-14T17:59:11Z |
| format | Thesis |
| id | mmu-758 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:11Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-7582010-07-05T07:19:55Z http://shdl.mmu.edu.my/758/ Air Asia: Challenges In A Booming Budget Airline Industry Sauffee Afandi, Aizan Suhaira HE Transportation and Communications The new Air Asia is actually roughly modelled based on the Irish low -cost arlimes, Ryanair.This study has several key objectives, which are : To gauge the feasibility and applicability of the budget airline industry in Asia; To determine the potential competitiveness in this industry and how they may impact the players and the customers; To analyze AirAsia's potential in this increasingly competitive and potentially crowded industry; To recommend strategies that may help Air Asia maintain and increase its lead in the industry. 2004-08 Thesis NonPeerReviewed Sauffee Afandi, Aizan Suhaira (2004) Air Asia: Challenges In A Booming Budget Airline Industry. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HE Transportation and Communications Sauffee Afandi, Aizan Suhaira Air Asia: Challenges In A Booming Budget Airline Industry |
| title | Air Asia: Challenges In A Booming Budget Airline Industry |
| title_full | Air Asia: Challenges In A Booming Budget Airline Industry |
| title_fullStr | Air Asia: Challenges In A Booming Budget Airline Industry |
| title_full_unstemmed | Air Asia: Challenges In A Booming Budget Airline Industry |
| title_short | Air Asia: Challenges In A Booming Budget Airline Industry |
| title_sort | air asia: challenges in a booming budget airline industry |
| topic | HE Transportation and Communications |
| url | http://shdl.mmu.edu.my/758/ http://shdl.mmu.edu.my/758/ |