Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan
The central theme of this case analysis is the formulation of a Strategic Business Plan for a public listed entity involved in the production and distribution of food products. The study and analysis of the Silver Bird Group Berhad using systematic business tools will assist in the formulation of pr...
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| Format: | Thesis |
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2004
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| Online Access: | http://shdl.mmu.edu.my/753/ |
| _version_ | 1848789592327585792 |
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| author | Hooi, Long See |
| author_facet | Hooi, Long See |
| author_sort | Hooi, Long See |
| building | MMU Institutional Repository |
| collection | Online Access |
| description | The central theme of this case analysis is the formulation of a Strategic Business Plan for a public listed entity involved in the production and distribution of food products. The study and analysis of the Silver Bird Group Berhad using systematic business tools will assist in the formulation of practical business and corporate level strategies to not only strengthen itself against the onslaught of competitors' aggressive movement but also enhance the Group's competitive structure to continue its remarkable performance in the next 5 years. |
| first_indexed | 2025-11-14T17:59:10Z |
| format | Thesis |
| id | mmu-753 |
| institution | Multimedia University |
| institution_category | Local University |
| last_indexed | 2025-11-14T17:59:10Z |
| publishDate | 2004 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | mmu-7532010-06-30T08:25:03Z http://shdl.mmu.edu.my/753/ Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan Hooi, Long See HB Economic theory. Demography The central theme of this case analysis is the formulation of a Strategic Business Plan for a public listed entity involved in the production and distribution of food products. The study and analysis of the Silver Bird Group Berhad using systematic business tools will assist in the formulation of practical business and corporate level strategies to not only strengthen itself against the onslaught of competitors' aggressive movement but also enhance the Group's competitive structure to continue its remarkable performance in the next 5 years. 2004-06 Thesis NonPeerReviewed Hooi, Long See (2004) Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan. Masters thesis, Multimedia University. http://vlib.mmu.edu.my/diglib/login/dlusr/login.php |
| spellingShingle | HB Economic theory. Demography Hooi, Long See Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan |
| title | Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan |
| title_full | Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan |
| title_fullStr | Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan |
| title_full_unstemmed | Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan |
| title_short | Case Writing And Analysis: Silver Bird Group Berhad A Strategic Business Plan |
| title_sort | case writing and analysis: silver bird group berhad a strategic business plan |
| topic | HB Economic theory. Demography |
| url | http://shdl.mmu.edu.my/753/ http://shdl.mmu.edu.my/753/ |