A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.

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A Study On Corporate And Customer Congruence In The Postulated Concept 'Strategic Integrated Positioning'.

A brand that is well positioned has a direct impact upon customer satisfaction and competitive advantage. Therefore, it is incumbent upon any organization to ensure that their efforts be directed towards implementing decisions that reduce customer attrition by getting and staying in the mind of cust...

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Bibliographic Details
Main Author:	Nair, Raghunath C.G.
Format:	Thesis
Published:	2002
Subjects:	LB2300 Higher Education
Online Access:	http://shdl.mmu.edu.my/71/

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